Freeway fashion line launched its Freeway Loves Art National Artist Collector's Series last August 18, 2009 at The Row, Glorietta 5. The first pocket collection of the series features the works of a great Filipino poet and National Artist, Nick Joaquin.
Upon arrival I checked out the food that they have for the guests and it was Bo's Coffee that entertained us with delectable treats.
Next, I hurried inside the store to take some photos of the seven piece pocket collection. Beautiful graphics and the masterful words of the artist were merged as interpreted in tees, hoodies, and dresses. I can't wait to buy one for myself!
The main event was an intimate celebration of Nick Joaquin's life. Noelle Cassandra, a renowned harpist and singer, sang a beautiful song to open the show. Then it was followed by poetry reading by G Tongi, Jocas De Leon, and Bing Villegas. Bing Villegas, who represented the Joaquin family, also shared with us about the artist's personal life when he was interviewed by Mo Twister, the host of the event.
Freeway treated their guests to a raffle for Freeway Gift Certificates and everyone was able to bring home Limited Edition Nick Joaquin Clutch with writer’s goodies inside as a souvenir of the event - Yay!
This event is a bit different from the rest that I've attended. They focused on the importance of literary art and not on fashion alone.
It was a night of poetry, music, and coffee - a night worth reminiscing!