Fire it up with Firetrap

Today's featured clothing brand is Firetrap, a British brand specializing in jeans. Firetrap designs are influenced by modern, industrial, utility references, inspired by Londonism with a rock and roll spirit. When we say "Londonism", it is a multi cultural with subversive wit progressive, creative with a sexy raw attitude.

The brand's continual reinvention lead to its four ranges: Menswear, Womenswear, Black Seal -the Denim Collection and Accessories. Firetrap Footwear is also produced and sold under license by Fresh Footwear.

Firetrap is firmly established in the international market. Their merchandise are sold in more than 30 countries and 1,500 doors worldwide. There are five stores in the UK: a Covent Garden store in London and others in Belfast, Liverpool, Leeds and Edinburgh.

In 2004, the Deadly was born – a gnome mascot used in Firetrap promotions that became a collector’s item. In 2009 Firetrap has announced via its official website that Deadly the Gnome will return in 2010.

You can purchase Firetrap t-shirts and other apparel in several online stores like Box Clothing. Check out some of their gorgeous stuff!

Firetrap's Diva in cracked, silver metallic leather

Dione Dream purple T-Shirt with a scoop neck

Bellamy Maxi Dress - lovely and daring!

Firetrap Rikki Jeans with back zip pockets

Stylish Papillon Bag