Ellos Scandinavian Fashion

September 16, 2011

Ellos is a long established brand in Sweden, having been founded in 1947. Over the last decade, it has also become a major player in all Scandinavian countries. Its recent launches are in Russia, France, and UK.

The brand takes pride in its Scandinavian roots and this is reflected in the clothing that they offer - natural and simple designs, mixing layers of fabrics with thrills and stylish prints.

Ellos offers a wide range of apparel for women, men, and for children. They are dedicated in keeping up with the latest fashion trends and makes sure that quality is not compromised. They also allow buy now pay later clothes which makes shopping stress-free.











Guide to Autumn and Winter Jackets

September 13, 2011

Autumn jackets and winter coats' main job is to keep you warm and dry, but it won't hurt to try on a trend to make you look more chic and fabulous. Here are tips on how to choose the perfect jacket that fits your budget and personality.





  • Type and Style. Choose from peacoats, pant coats, cocoon coats, trench coats, walk coats, parkas, anoraks, bomber jackets, plus size jacket, and ski jackets.
  • Fabric and Function. Know the function of each and every fabric/material for jackets. For example, wool and cashmere are best for keeping you warm, while nylon or polyester shed water easily and can keep you dry in rain or snow.
  • Neutrals. Invest in neutral colored coats - black, brown, gray, and white. They go with just about anything in your wardrobe.
  • Coat features and use. These include pockets, hoods, zip-out linings, sealed waterproof seams and zippers, underarm zippers, chest pockets, breathable lining and durable ripstop fabrications. Formal jackets should have minimal features, not like the jackets for outdoor activities.
  • Price. Invest in a couple of coats that you think you can use for years and scrimp on jackets that won't last a season trend.










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